Several billion rupees worth of used products were listed for sale in OLX and QUIKR. With 100 million plus active users, these websites are absolutely free to use. Anyone can list and sell their products for free.
Ever wondered how these websites operate for free? There is server cost, maintenance cost, internet bandwidth costs, employee salary and lots […]
Google and Facebook advertising platforms dominate most of the web advertising budget. There is a fundamental difference between how these two platforms operate and how they deliver your ad message to potential audience.
Lets analyse this with an example. Say, we want to advertise online for a brand that sells hair grooming products.
Google Ad example:
Google advertising […]
Every online platform has its own advertising tools, options and target audience. With the addition of new social platforms at every six months, we marketers are spoilt for choice. This article aims to simplify the process in five simple steps,
1.Understand the clients business model and target audience:
Unlike traditional media advertising, online advertising offers […]
